1990 Valerio Matanò began his business as a salesman and after two years became area manager.

1993 He founded PROMOITALIA, in Naples, and began working as a distributor of cosmetics, aesthetic medicine equipment and, in subsequent years, products for plastic surgery.

2000 The company begins manufacturing under its own brand name cosmeceutical products and simultaneously researches new products, creating several which are then patented. Also begins exportation of its products.

2001 The company creates a network of international distributors for all three sectors of activity (cosmeceutical products, aesthetic medicine equipment and products for plastic surgery).

2005 PROMOITALIA also begins manufacturing under its own brand name plastic surgery products and aesthetic medicine equipment and in the same year the company features a complete range of pro- ducts for the three business lines: Cosmetic Line - Beauty Instruments - Medical Device. In the same year the office in Rome is inaugurated.

2007 In order to optimize the quality and control process, PROMOITALIA manufactures all its equipment in its own establishments.

2008 PROMOITALIA begins to open new branches in Italy and abroad: 2008 Milan, 2009 Dubai, 2010 Hong Kong and 1st Anti Aging Center, 2012 6th Anti Aging Center, 2013 Sao Paulo.

To this day the company is continuously marketing new products.